…So Let’s Talk About The Weird Mind Trick That Controls Your Customer’s Behavior…
You know that feeling when you buy something… and then instantly wonder if you messed up?
Like your brain whispers, “Why did I just do that? Now what am I gonna do?”
That little mental tug of war is called cognitive dissonance.
And if you run a business, it’s one of the most useful things you’ll ever understand.
Because once you get how dissonance works, you can shape behavior, guide decisions, and make your marketing feel a whole lot smoother and more relatable.
Let’s break down the process step-by-step…